Beautiful bridal gowns for all budgets.

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At Brides of Ashby, you’ll find simply the best range of bridal gowns, bridal accessories, mens’ dress suits, and prom dresses you could wish for. For brides, we have over 120 gowns to try in sizes 8 to 30, so there’s bound to be one you’ll love. Our collections feature renowned designers such as Maggie Sottero, Très Chic, and Phoenix Bridal. Explore our ranges and find your perfect outfit today!

When you step into our bridal boutique in the centre of Ashby de la Zouch in Leicestershire, you’ll be greeted by a warm and inviting atmosphere designed to make you feel right at home. Our friendly and knowledgeable staff are here to ensure your bridal shopping experience is as relaxed and enjoyable as possible.

Claire and Allyson will walk you through the entire process, from helping you select your dream dress to making any necessary alterations for the perfect fit. We pride ourselves on offering a personalised experience, ensuring every bride feels confident and beautiful on her big day.

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A warm welcome awaits you at our boutique

Claire fitting a dress and attaching sleeves

All wedding gowns can be altered for a perfect fit

Find yours today

 Browse our collections

Discover our exquisite bridalwear, hire the perfect men’s formal suits, and dazzle in our stunning prom dresses.

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Prom Dresses

Bridalwear

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Suit Hire

If you want an exceptional experience from start to finish this is the shop for you. I had no clue what I wanted for my dress (other than what I didn’t). I am getting married abroad and nothing was too much trouble, they packed my dress up in the suitcase I provided and took delicate care as if it was their own.

~ Kaz Langley

Allyson, Claire and Nicola were all lovely, helpful … and patient! They helped me to customise my dress with sequins, choose accessories and even did the alterations in house. In the end, I bought everything from them.

~ Fiona Oliver

I just needed to say a massive thank you to the two lovely ladies from Brides of Ashby, from the moment I walked into the shop with no clue what I was doing or where to start, these lovely ladies made me feel right at ease.

~ Stacey Laxton